In 2025, the Atlanta rental market is shifting gears. After a period of softening and landlord incentives, projections now show moderate rent growth returning by mid-year. If you're a renter, property owner, or investor focused on Atlanta, here's what to expect-and why it matters for your choices.
Where Rents Stand Now
- As of July 29, 2025, the average rent across Atlanta for all unit types hovers at $2,100, a $50 rise from the previous month but effectively flat year- over-year
- For multifamily units, advertised rents averaged $1,637 in March 2025, down 1.6% year-over-year. Occupancy remains steady at 92.5%.
- In Q12025, one-bedroom rents held at $1,395, two-bedrooms rose to $1,645, and three-bedrooms climbed to $1,749.
Property managers report the number of listings offering concessions is higher than average-about 37% of listings, compared to a national average of 28% -indicating continued competition in early 2025.
Forecast: Will Rents Rise or Fall?
Supply & Demand Balance
The 2023-2024 apartment construction boom has tapered sharply with fewer new starts projected in 2025. Supply growth has slowed, while net demand absorption turned positive in Q42024 American Heritage Lending.
Expected Rent Growth
- Industry reports project an annual rent increase of 1.9% by year-end in Atlanta, up from Q1 softness MMG Real Estate Advisors.
- More conservative statewide forecasts estimate 3-5% growth in suburban Atlanta and other Georgia markets from 2025-2027 American Heritage Lending.
Broader National Trends
A slowing new construction pipeline, sustained renter demand (due to high mortgage rates), and competitive absorption trends are ushering in a return to a landlord-favorable environment across Sunbelt markets-including Atlanta Wall Street Journal.
What This Means for You
For Renters
- Expect modest increases— especially by mid-2025.
- More inventory now means increased choice and negotiating power in early 2025—but renewals may cost more when lease terms end.
For Investors & Landlords
- Lock in conservative rent growth assumptions (~2%) for underwriting new units.
- Competition remains for tenants, so incentives may persist early in the year.
- Suburban Atlanta offers higher upside potential (3-5%) as migrations and job growth fuel demand MMG Real Estate
For Buyers & Relocations
With home affordability challenges and high interest rates, many renters-including younger demographics-are opting to stay put. That creates sustained demand in the rental market, especially for single-family rentals and larger units.
At-a-Glance Summary
Final Thoughts
After a soft patch in early 2025, Atlanta's rental market is entering a mild rebound phase, with rent growth gradually returning to positive territory. While the pace is modest, demand remains strong, and supply is tightening.
Whether you're renting, managing property, or investing, planning with conservative rent growth in mind-and keeping an eye on suburban Atlanta where upside may be stronger-will position you well through the year.
Call to Action
Curious how these trends impact your neighborhood or investment strategy in Atlanta? Head over to TinaSui.com or contact Tina for a tailored market snapshot or advice.
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