1Review Your Asking Price

Price is one of the biggest factors that can affect how quickly a home sells.

If your home has received few showings or no offers, compare your asking price with recently sold homes in your neighborhood.

Look at:

• Similar homes that have recently sold.
• Current competing listings.
• Home size, condition, and features.
• Recent price reductions in your area.

A new comparative market analysis (CMA) can help you determine whether your asking price is still competitive.

2Improve Your Home's Presentation

Buyers often make their first impression through online photos and videos.

If your home has been listed for 90 days, consider improving its appearance before continuing the marketing process.

Simple improvements include:

• Removing unnecessary furniture and clutter.
• Deep cleaning the kitchen and bathrooms.
• Improving lighting.
• Taking updated professional photos.
• Making small repairs.
• Keeping the lawn and landscaping neat.

You do not always need a major renovation. Small changes can help your home look more inviting.

3Review Your Marketing Strategy

If buyers are not noticing your property, your marketing approach may need improvement.

Ask your listing agent how your home is being promoted. Review whether the listing includes quality photos, a clear description, and the right property details.

You can also consider:

• Updating the listing description.
• Creating new property videos.
• Promoting the home on social media.
• Highlighting nearby schools, shopping, and community features.
• Reaching more potential buyers through different marketing channels.

A fresh marketing approach may help your property attract renewed attention.

4Listen to Feedback From Buyers

Showing feedback can help you understand why buyers are not making offers.

For example, buyers may mention:

• The price is too high.
• The home needs repairs or updates.
• The layout does not meet their needs.
• Another property offers better value.
• The home does not look as expected during showings.

Review this feedback with your agent. Look for common concerns and decide which issues you can realistically address.

5Consider Working With a Different Agent

If your home has not sold after 90 days, it may be worth reviewing your current listing experience.

Ask yourself:

• Has your agent provided regular updates?
• Have you received useful market feedback?
• Has the marketing strategy changed when needed?
• Does your agent understand your local neighborhood?
• Do you have a clear plan for attracting buyers?

If communication or strategy has not met your expectations, you may want to interview another listing agent. Before making a change, review your current listing agreement and understand its terms.

6Explore Other Options Besides Selling

Sometimes, continuing to sell may not be the best choice for your situation.

Depending on your financial goals and property condition, you may consider:

• Renting out the home: Generate potential rental income instead of selling immediately.
• Taking the home off the market temporarily: Make improvements and prepare for a future relaunch.
• Changing your selling strategy: Adjust the price, presentation, or marketing plan.
• Selling later: Wait for a more suitable time if your financial situation allows.

Compare the costs, potential income, and responsibilities before choosing another option.

Your 90-Day Listing Review Checklist

Use these action items to organize the next discussion with your listing agent.

Conclusion: Give Your Home a Fresh Start

If your home has not sold after 90 days, do not assume you have run out of options. Start by reviewing the price, presentation, marketing, and feedback from buyers.

Sometimes, a few adjustments can make a difference. Other times, changing agents or considering renting may be a better decision.

For homeowners in Metro Atlanta, working with an experienced real estate professional can help you understand your options and create a selling plan that fits your goals.

Tina Jingru Sui, Associate Broker and Team Leader of the TJS Team at Keller Williams Atlanta Partners, helps buyers and sellers navigate the Metro Atlanta real estate market.

Visit TinaSui.com to learn more about your real estate options.